High-performance anti-corrosion coatings are increasingly valued by the market

In the past two years, the flooring industry has been constantly experiencing the soaring prices of raw materials, and the cost of artificial labor has also remained high. Continuously following up stores to open new stores has also allowed many companies to continuously dilute profits and other impacts. Continuing intensification of real estate regulation and control policies, in addition to cracking down on speculators and restricting the purchase of houses by non-locals, it also caused the confidence of many homeowners with rigid demands to fluctuate. They began to wait and see, which directly led to their renovation and purchase of flooring. The demand for products is also delayed accordingly.

In the short term, rigid demand has been suppressed to a certain extent, but people in the industry have stated that when the role of real estate policies gradually becomes apparent, house prices begin to fall, and rigid demand will be released after the consumer wait-and-see mood has subsided. By that time, the long-term trend of the flooring industry is bound to be good. Whether it is home improvement or building materials industry are expected to appear 'blowout'.

The floor consumption demand subdivided by the regulation of the property market is conducive to purifying the environment of the real estate market, squeezing out speculative and investment-purchasing people out of the market, and increasing the proportion of real rigid demand. At the same time, the floor market consumer groups and their needs have also become more subdivided.

High-income groups with luxury homes are still inclined to choose high-end flooring products. Property owners who are in a position to buy a house with a rigid demand will have more abundant funds to carry out the renovation once the housing price is lowered. Consumers who are restricted by policies and cannot buy homes in the short term will move to the rental market. In order to improve their living environment, these people will choose more small and more powerful goods or disposable goods.

For many homeowners who already own a house, they cannot afford to buy a house again because of the restriction of the policy. Therefore, the only way to improve the floor environment is to renovate or replace or add furniture and building materials. Due to the government's vigorous promotion of the construction of affordable housing, the owners of affordable housing will increase the demand for furniture. Due to limited funds, they will be more fond of targeting affordable and practical products at the low end. Given that many flooring companies have already actively explored the secondary renovation and the protection of the housing market, the two parts of the future consumers will have more choices in terms of products and services.

Suburban floor consumption is more likely to have floor brands that were once only exhibited in urban large floor stores. In 2011, it is expected that more and more suburban areas will emerge. Under the influence of regulation and control, the decline in the volume of urban commercial housing has led to a lack of driving force for floor sales. The expansion of affordable housing construction in the suburbs has undoubtedly provided a new profit channel for the flooring industry.

Consumers in the suburbs do not have to go to the city center by car, but they can choose to have a satisfactory product near their home. This is even more true for affordable homeowners, because many floor brands simply open their branches to the periphery of their communities and provide targeted products and services to these owners.

The online shopping trend is stronger than some of the pioneers' successful e-commerce operations, allowing brands that have stuck to traditional channels to see the power of the Internet. This year, there will be more brands to test e-commerce, and the online shopping of floor products will also move toward a more mature and standardized direction. The benefit is of course consumers. However, while enjoying low prices, consumers still need to be clear-headed to prevent them from falling into online shopping traps.

After the pains will be more orderly review of the floor home market after the real estate regulation, it seems that regulation itself has no direct impact on floor consumption. However, the attitude and market changes of the flooring companies after the real estate regulation and control have made consumers feel that the power of the property market regulation has penetrated into the daily life of the floor.

If we say that price increases are the pains of regulation, then we should pay more attention to the joy after the pain.

After the regulation of the property market, the flooring market is chilly. In order to occupy a limited market share, all enterprises will inevitably try every means to gain market share. In the current situation where the homogenization of the flooring industry is serious, businesses will also attract consumers by launching new products and updating services. This also means that consumers will have more initiative, selectivity and even bargaining power.

The impact of regulation and control is not only due to this, the current floor market is a mixed bag, while the turbulent Matthew effect highlights the small scale, weak brand influence, and the positioning of the most ambiguous companies is likely to be eliminated. After the survivors have experienced such a test, they must be Rejuvenate and win a good future.

Consumers in the suburbs do not have to go to the city center by car, but they can choose to have a satisfactory product near their home. This is even more true for affordable homeowners, because many floor brands simply open their branches to the periphery of their communities and provide targeted products and services to these owners.