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Investigation and analysis of the development challenges of the construction machinery industry in 2011
      In the analysis of the "Twelfth Five-Year Plan" situation, Yan Jun, president of China Construction Machinery Industry Association, believes that in the next two years, the country's fiscal policy is expected to continue to be positive, and monetary policy is mainly stable, so the whole society's fixed assets investment The annual growth rate is expected to be around 20%, of which urban investment will still account for about 85%. Projects including railway, highway, transportation, energy, urbanization and real estate are still one of the main investment directions. "The rapid development of strategic emerging industries, the further implementation of national strategies such as the development of the western region, the revitalization of the northeast, the rise of the central region and the construction of Xinjiang will create a good market environment for the construction machinery industry." Yan Jun expects that by 2015, China's construction machinery The sales revenue of the industry will reach 900 billion yuan, with an average annual increase of more than double digits. In terms of exports, Yan Jun analyzed that by 2015 China's construction machinery products exports will reach about 20 billion US dollars, becoming a world exporting power. The industrial level is a key indicator of the degree of development of a country, and mechanical engineering is called the "heart of industry." The construction machinery industry is a fixed asset investment-driven industry, and its development is closely related to the national economy's economic cycle. In recent years, the production and processing level of China's construction machinery industry has been flourishing. In the first half of 2010, there was a blowout. The operating income and profit growth rate of many leading enterprises have increased by 100%. The rapid expansion of China's construction machinery market is due to the rapid growth of China's economy, the expansion of domestic demand and the continued warming of infrastructure construction. Although the second half of the year was affected by factors such as the regulation of real estate policies, fixed asset investment slowed down, and the growth rate of the machinery industry dropped significantly. However, in general, China's industrialization and urbanization are constantly improving, and the task of construction in the future is still huge. The increase in demand for construction machinery products will directly promote the rapid development of the construction machinery industry. First, the crisis of RMB appreciation. This year, under various pressures, the renminbi has to appreciate. Looking at the entire domestic construction machinery market, once the renminbi appreciates, foreign products will enter the domestic market more and seize market share, while the export of domestic products will decrease, and the trade surplus will shrink, which will inevitably make the competition in the domestic market more intense. On the one hand, the reduction of exports, on the one hand, the price advantage of many enterprises in the domestic market is reduced. China's construction machinery industry enterprises must survive and develop in the cracks, and overcome many difficulties on the road ahead. Second, the raw material cost and labor cost crisis. The main raw material of construction machinery is steel made of iron ore. The price of steel directly affects the production cost of construction machinery enterprises. Since 2010, Australia has significantly increased the proportion of mining tax collection, and the increase in costs due to the increase in mining taxes can only be passed on to buyers. China is the world's largest importer, and the situation can be imagined. For decades, a large part of China’s industrial development has benefited from the cheapness of the workforce. While China has gradually stepped out of the shadow of the 2008 economic crisis, there have been shortages of migrant workers in many areas. When labor costs are in crisis, labor-intensive industries, either transfer to areas with low labor costs, either choose to be technology-intensive or they will be eliminated by society. Although the construction machinery industry cannot be completely labor-intensive, many enterprises still take advantage of cheap labor in the market and therefore face transformational challenges.