The demarcation between the overall kitchen and kitchen cabinets is fading

After more than ten years of continuous development, China's cabinet industry has formed a batch of branded, quality-oriented cabinet enterprises. In a fiercely competitive market, they have continuously summed up their survival experience and looked for a way out in the future. It is understood that a considerable number of cabinet enterprises in China have the ability to produce and sell kitchen appliances. Facing the kitchen appliance market with a capacity of 20 billion, some high-end cabinet enterprises such as Royalstar said their own kitchen appliance production line has long been able to meet consumers' demand for integrated purchases.

China Cabinets Network analysis believes that the overall concepts of complete sets of consumption, one-stop shopping and services have gradually been accepted by consumers, especially cabinet consumers, who often plan and arrange the kitchen before the new residence moves in. Cabinets have kitchen appliances with strong relevance. Consumers' desire to buy a complete set is significantly stronger than other products. From this perspective, the extension of cabinet brands to kitchen appliances has unlimited possibilities.

Home appliance giant enters cabinet market with high profile

At the same time, the huge cabinet market of 90 billion yuan has also extended an "olive branch" to some Chinese household appliance giants. Haier, Fangtai, Vantage, Wanjiale, Aucma, Changhong Electric, etc. have successively announced their involvement in the overall cabinet industry, and some of the household electrical appliance companies will regard the overall cabinet as one of the important projects in the future 3C industry coordinates.

Some people in the industry said that the home appliance giant entered the cabinet market mainly because of the huge potential and high profit margins in the cabinet market. These relatively transparent and meager home appliance markets have great appeal. In addition, the sale of cabinets is also conducive to driving the sales of kitchen appliances. These factors have prompted a number of household appliance companies to integrate into the cabinet industry. As companies operating kitchen appliances have entered the overall cabinet industry, it is conducive to driving the overall sales of their home appliances. But it is foreseeable that in the next two years, localized competition in the cabinet market will become more intense.

The overall kitchen will be the future direction of the market

This shows that the cabinet market in the second half of 2011 is still a fierce competition scene. Experts in the industry believe that brand cabinet enterprises must ensure the design and quality, maximize the benefits for consumers, accurately locate and serve their target consumer groups, and provide the most cost-effective cabinet products. Long-term stable health situation in the cabinet industry.

According to the survey, in the past few years, localized brand cabinets have moved greatly, especially home appliance giants have entered the cabinet industry and occupied a place. On the one hand, the brand cabinets are under the pressure of "applauding but not applauding", and continue to develop new products to increase market share; on the other hand, they have also begun to expand the market direction and seek more outlets.

Although cabinets and home appliance companies are now more and more deeply integrated, there are few "integrated kitchens" that can truly integrate home appliances and cabinets. In particular, only the big brands have the power to support the precision of the cabinets during the use, the compatibility of the cabinets and home appliances, and even the after-sales service. Therefore, the integration of the market is inevitable. But what is certain is that "whole kitchen" will become the future development trend.



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