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The mattress industry ushered in a turning point. Hundreds of enterprises successfully "upper rank" in Guangzhou in November
In a significant shift within the mattress industry, hundreds of companies have successfully "climbed up" in Guangzhou this November. As the market undergoes a major transformation, many small and medium-sized brands are facing challenges, while larger names are stepping up to lead with self-regulation and innovation.
According to recent data, sales in major mattress stores across Beijing, Tianjin, Guangdong, and Zhejiang have dropped sharply compared to the same period last year. This decline comes after a quality inspection storm in April that made consumers more cautious, favoring well-known brands. As a result, several smaller mattress companies are now at risk of bankruptcy. The industry is entering a new phase of restructuring, with big players pushing for higher standards and smaller firms focusing on health and safety to regain consumer trust.
Recently, a reporter spoke with the manager of Suzhou * Net Textile Technology Development Co., Ltd. According to the manager, the company secured a favorable booth space with partners and the organizers in mid-July and officially launched its brand. He shared that many small and medium-sized mattress companies are seeking platforms to build their own brands post-crisis, aiming to enter the competitive market through exhibitions. The manager said he was determined to participate in the only international mattress exhibition in China, which he believes offers a crucial opportunity for growth.
The 2013 China International Mattress Exhibition, held at the Poly World Trade Center Expo in Guangzhou on November 1st, is the first professional international event focused solely on mattresses since the development of China's convention and exhibition industry. Organized by the Enterprise Association, Hongwei International Exhibition Group, Guangdong-Hong Kong Economic and Trade Cooperation Promotion Association, and Guangzhou Hongwei Exhibition Service, the event promises to be a global platform for innovation, professionalism, and high visibility.
With less than three months until the exhibition, nearly 200 companies have already applied, including many internationally recognized brands. Small and medium-sized enterprises are also preparing to showcase their latest products, hoping to gain visibility and market share.
According to Miss Li, the head of the organizing committee, the event will welcome hundreds of domestic and international mattress companies. While many booths have already been booked, it remains a prime opportunity for smaller brands to rise and establish themselves in the industry. This event is expected to be the largest trade gathering in the history of the mattress sector.
As the industry faces a downturn, how will these 100 companies turn things around? Will the established leaders continue to dominate, or will the healthier, safer options from smaller brands gain more traction? All the answers will unfold at the 2013 China International Mattress Expo.