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The mattress industry ushered in a turning point. Hundreds of enterprises successfully "upper rank" in Guangzhou in November
In a significant shift for the mattress industry, hundreds of companies have successfully "climbed up" in Guangzhou in November, marking a turning point for the sector. As the market faces challenges, the industry is undergoing a major transformation, with big brands leading the charge and smaller players striving to gain visibility.
According to recent statistics, the turnover of major mattress retailers in Beijing, Tianjin, Guangdong, and Zhejiang has seen a sharp decline compared to the same period last year. A breaking news report revealed that a "quality sampling inspection storm" in April this year led to a nationwide shift in consumer behavior, with buyers increasingly favoring well-known brands. This trend has placed many small and medium-sized mattress companies on the brink of bankruptcy. In response, the industry is now entering a new phase of reform and self-regulation.
Big brands are pushing for higher standards and greater accountability, while smaller companies are focusing on innovation, emphasizing health and safety in their products. The question remains: can these efforts by smaller brands make an impact in a market dominated by established names?
Recently, the reporter spoke with the manager of Suzhou * Net Textile Technology Development Co., Ltd. According to the manager, the company secured a favorable booth at the exhibition in mid-July and officially launched its brand. When asked about the significance of participating in the event, the manager smiled, saying that this is a new era of corporate reform and an opportunity for growth. He added that if they don't act now, they risk being left behind.
The 2013 China International Mattress Exhibition, held at the Poly World Trade Center Expo in Guangzhou on November 1, is the only professional international exhibition dedicated to mattresses since the development of China’s convention and exhibition industry. Organized by several key associations, including the Enterprise Association, Hongwei International Exhibition Group, and the Guangdong-Hong Kong Economic and Trade Cooperation and Exchange Promotion Association, the event promises to be a major platform for both domestic and international brands.
With less than three months until the exhibition, nearly 200 companies have already applied, including many internationally recognized brands. Small and medium-sized mattress companies are also preparing to showcase their latest innovations, aiming to make a strong impression.
According to Miss Li, a representative from the organizing committee, the exhibition will welcome hundreds of domestic and foreign mattress companies. While many booths have been reserved, there are still opportunities for smaller firms to rise and establish themselves in the industry. This event is expected to become the biggest trade peak in the history of the mattress sector.
Amid the industry's downturn in the first half of the year, how will over 100 companies turn things around? Will the established leaders continue to lead, or will the healthier, safer options from smaller brands capture the market's attention? All the answers will be revealed at the 2013 China International Mattress Expo.