2016 International Flooring Forum: Supply-side Reform, Internet + Green Development

On March 21, 2016, the International Flooring Summit Forum was officially opened with the theme of "Supply-side Reform, Internet + Green Development," and was chaired by Tang Zhaoqun, Deputy Secretary-General of the Floor Professional Committee of the China Forest Product Industry Association. He introduced the organization of the conference. And the guests present at the banquet. Then Shi Feng, secretary-general of the China Forest Products Industry Association, made an opening speech. He proposed that the development of the flooring industry is undergoing new changes. Companies need to take advantage of the situation and accelerate the completion of self-improvement and shaping. As the professional industry association of the Chinese flooring industry, the Forestry Products Industry Association will Make every effort to assist the healthy development of the industry.

Since then, Duan Xinfang, deputy chairman and secretary general of the National Synthetic Board Standardization Technical Committee, has issued a self-declaration on “Industrial Products and Service Standards for Impregnated Paper Laminated Wooden Flooring.” Ye Kelin, Chairman of the Flooring Professional Committee of the China Forest Product Industry Association, gave a keynote speech on “The Situation and Task Faced by China's Flooring Industry”. He first summarized the situation and problems of the floor industry in 2015 and then analyzed the development situation in 2016.

After listening to the situation analysis and industry achievements of China's flooring industry, let us listen to the speeches of overseas friends. Ms. Cindy SQUIRES of the American International Wood Products Association (Secretary-General) presented the theme report titled "Opportunities and Challenges of the Sino-American Flooring Market." Mr. Peter H. MEYER, president of European laminate flooring manufacturer association (EPLF), gave a keynote speech on "Opportunities and Challenges of China-Europe Flooring Market". The theme report of the latest technical requirements for solid floors, laminate flooring and bamboo flooring in Europe was provided by the management team of the Institute of Wood Technology (IHD), the Technical Development and Testing Laboratory (EPH) of Dresden, Germany, and General Manager Rico EMMLER. Domestic flooring companies wishing to expand their European export business will provide direction.

High-end dialogue 1: Supply side reform and flooring

The conference also set up three rounds of high-level dialogues, namely supply-side reform and flooring, Internet+flooring, green development and flooring. In the first round of high-level dialogues, Qi Xuebin said that floor companies should clearly define their positioning, determine product sales according to their positioning, and, at the same time, open up the industry chain through informatization, adjust measures to local conditions, and adjust and improve the development direction according to supply and demand. Ruan Jiyong believes that excess floor production capacity leads to vicious competition, mergers and acquisitions and restructuring is the only way for the development of the industry, and high value-added products are the future of corporate development exports and direction. Zhou Qinghua, president of North American Maple Intelligence, believes that in the economic downturn environment, companies should face up to the impact of supply-side reforms on the flooring industry, and actively seek change to follow the trend.

David CHAVOT, general manager of Margaritelli Eontaines SAS, believes that unique products and precise market positioning are the key to success for the flooring companies, and cost-effectiveness is the tool for business development. According to Qu Meiyou, vice chairman of Jilin Forest Industry Jinqiao floor, the key to the supply-side reform lies in how it works. Jinqiao will take the east wind and gradually develop with the help of the national policy support and association. According to Zhang Lin, consultant of the China Forest Products Industry Association, floor companies should reduce ineffective supply, increase effective supply, insert information into the manufacturing industry, and advance toward industry 4.0. At the same time, strengthening service awareness is also crucial.

High-end conversation 2: Internet + with floor

Song Guangbin, Director of Alibaba Group’s Lynx Home Furnishings, first made an in-depth analysis of the definition of Internet+. He believes that overcapacity is the source of industry competition, and the Internet has shaken the foundation of traditional industries. Enterprises can rely on big data to respond to individualized needs before they can achieve development. According to Guo Hui, CEO of Shengxiang, floor companies should take the initiative to embrace the Internet and at the same time continue to meet customer needs in conjunction with reality.

Shu Lixin, chairman of Shuxiang Gate, said that the Internet has been very hot in the past three years and is currently in the exploratory learning phase. Scholars will do their best, act cautiously, and embrace the general trend. Ren Tang, a well-known e-commerce expert, believes that the development of the Internet is an organizational change for enterprises, and companies must adjust their products and positioning to cope with the impact of the Internet.

High-end dialogue 3: green development and flooring

Yao Hongpeng, Director and CEO of Delore, Lin Deying, General Manager of Baroque Wood (Zhongshan), Gu Yusheng, Deputy Chairman of Zhejiang Shiyou Wood Industry, Zhang Enqi, Chairman of Jiusheng Holding, Luo Jiayan, Associate Professor of Nanjing Agricultural University, Secretary General of Flooring Professional Committee of China Forestry Industry Association, Lu Bin , Chairman of the FAUS flooring company Antonio PINOS, and Eric PLANTIER, president of the French Wood Industry Association, and other guests revolved around the arguments of the flooring industry and green development to discuss in depth how industry development can achieve healthy home life and how to achieve sustainable development of green environmental protection.

After one day of study and exchange, the top executives in the industry and outside the floor are fully satisfied with the thoughts and fierce thoughts. The world's cutting-edge, creative knowledge transfer will certainly help the green development of the flooring industry. Let us meet in March of next year. Shanghai, continue to discuss international floor development trends and trends!

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