Ceramic industry recovered slightly in the first half

In the first half of the year, the production and sales of ceramic enterprises showed a steady upward trend. At a seminar on ceramics held in Foshan, Sui Bin, Secretary-General of the China Building Sanitary Ceramics Association, introduced the development of the ceramic industry in the first half of this year. He said that the ceramic industry has seen significant growth in fixed investment, production, and exports.

Leveraging the power According to the latest data released by the China Building Sanitary Ceramics Association, the entire ceramics industry, including architectural ceramics and sanitary ceramics, achieved a 5.8% increase in overall sales in the first half of this year.

“Although the 5.8% increase is not high, but in the general background of the general downturn in the building materials market in recent years, it is still very eye-catching.” Yin Hong, Deputy Secretary-General of the China Building Sanitary Ceramics Association, said to the China Real Estate News reporter, subject to the real estate market The impact of the warming and the release of just-in-time housing have been good for this year's ceramics market, especially in the last month, as market demand has continued to climb.

In an interview with some ceramic sanitary ware companies, the reporter also found that the company’s sales in the first half of the year have achieved good results. “The real estate market began to recover in the second half of last year, and the real estate market will have a delay period of six months to a year for the building materials market. The current rise in the ceramic sanitary ware market is also in line with this rule.” Director of Foshan Dongpeng Sanitary Ware Co., Ltd. He Xinming told reporters that at present, their general factory has no goods available, and they need to coordinate the supply from all localities.

For the first half of the ceramic industry will be so strong, Sui Bin also believes that, first of all, due to rigid demand for real estate has been suppressed, this year focused on the outbreak, to a certain extent, boosted the ceramic industry's product sales; followed by the industry last year Poor conditions led to high inventory levels in some dealerships. In order to ease the pressure on capital flows, dealers concentrated their inventory in the first half of the year, which also contributed to the prosperity of the industry in the terminal market.

At the same time, Sui Bin also said that although the industry situation is good in the first half of the year, but in the uncertain Chinese market economic trends, companies still need to increase the research and development of new products, new technologies, while seeking advanced business models to increase business sales In order to have a foothold in the future, “In fact, the ceramic industry is under enormous pressure to upgrade and transform its industries. We will not be blinded by the warmer market.”

The e-commerce and engineering channels have come from behind. In this industry's rise, e-commerce, engineering channels and other emerging channels have contributed most of the shares.

With the continuous adjustment of the living consumption structure, the era of the nationwide network has come. The physical storefronts of the Chinese ceramics market have begun to be affected by the Internet. With 80, 90 groups become the main force of consumption, Tao enterprises face new changes in the market. At the same time, how the engineering market adjusts its structure and finds the demand point of the market through transformation and upgrading is the topic most companies are concerned about.

Yin Hong said that in the past two years, some domestic building materials supermarkets and building materials city closed down or closed down. This is the downturn of the entire building materials industry. Another important factor is the continuous expansion of new sales channels. In the life of China, the strong e-commerce struck, and in the future development of the industry, how to integrate physical stores with e-commerce will be particularly critical.

Cai Yuyang, general manager of the E-Commerce Department of Zhongyu Sanitary Ware Co., Ltd. believes that online sales will change the development trend of the ceramic industry. E-commerce is definitely a sales channel that companies must take. E-commerce will also promote the industry to the direction of personalized customization. However, he also believes that due to the special nature of the ceramics industry, it needs warehousing, logistics, and shop-laying services. E-commerce must also be developed online and offline. However, before entering e-commerce, it must be accurately positioned. Whether to sell or just advertise.

Compared with the trials of Tao enterprises in e-commerce, enterprises' actions in the engineering market appear more real. At present, ceramic companies generally have their own engineering and marketing departments, and some companies even simply focus their owners on the engineering market.

Lin Wenwu, vice president of Zhongyu Sanitary Ware Co., Ltd., told the China Real Estate News reporter that the company has shifted its future strategic focus to the engineering market. Lin Wenwu also briefed reporters on a big project that they just won.

This is a renovation of a villa complex with full bathroom equipment. “This project has a total of 5,000 toilets. Even if the profit per set is a little lower, and the amount of 5,000 sets, profits are possible. And in the retail market, I have to spend much time. Can earn this money." Lin Wenwu said with emotion.

Yin Hong said that although with the advancing of residential industrialization and the rise of fine decoration, the engineering market will become a major event for building materials companies, but the transition from the retail market to the engineering market is a difficult adjustment for companies. "In the engineering market, whether it is customer demand, logistics distribution, quality control, or after-sales service, etc., will be very different from the retail market that companies have been familiar with before, and the ceramic enterprises should learn to deal with real estate business."