Five key to promote China's stone to enhance the brand to the international

There are three major stone industrial zones in China: Fujian Shuitou, Shandong Laizhou, and Guangdong Yunfu; nowadays the stone market is constantly developing, so it can be said that there are so many porridges. How to improve the quality of stone, price, overall stone brand awareness, to the international market, there are five suggestions below.

First, countries and industries have not developed uniform product standards and inspection standards.

This problem has been plaguing the stone industry, because other industries in China have product quality supervision departments, but the stone carving and stone carving industries are "zero." The inspection of product quality standards mainly relies on visual inspection, based on "old experience":

First, look at the material selection of the original stone;

The second is to see if there is any defect in appearance;

The third is to see if the shape of the tombstone is beautiful;

The fourth is to see if the size of the test product is processed according to the drawings, etc. In some aspects, the quality requirements often deviate from the customer.

Therefore, it is imperative to introduce the international and ISO9000 international quality arguments as soon as possible. At present, it is also possible to formulate a more principled or "thick line" interim measure, which will be gradually improved in the course of implementation. With a unified standard and a good atmosphere, it is easier to manage the stone industry to facilitate the export of tombstone products and make the stone industry healthy and orderly.

Second, the competition in the stone market is fierce, and manufacturers are fighting price wars.

In the buyer's market, the demand for tombstone stone is becoming more and more rational, the product quality requirements are becoming more and more demanding, the unit price is pressed and pressed, and some price companies are also difficult to bear. Due to the fierce competition in the market, the cost of products is rising and the profits are meager, which makes domestic and foreign merchants profitable. Many enterprises also take orders for survival and self-interest, even for capital preservation or loss.

Therefore, the price of stone is more chaotic, it is difficult to guarantee the quality of products. A few enterprises are driven by the interests, lowering the product standards, making fraud, and even worse is the quality of the tombstone products, which is harmful to consumers at home and abroad. The negative impact has led to an increase in claims for products. In the past two years, the credibility of the stone industry in the world has been greatly reduced.

Therefore, it is necessary to change this abnormal situation, and ask the Stone Industry Association to set up a price alliance, to be united and united, and to transfer real benefits from foreign companies to enterprises.

Third, accelerate the introduction of advanced processing technology and equipment for stone enterprises.

The competition in the stone industry is essentially the comprehensive competition of resources, technology, equipment and talents.

At present, there are many stone enterprises in the region that are seriously "aging". For more than ten years, the equipment has been immersed in the water environment for a long time. The technical strength is insufficient, the maintenance and maintenance can not keep up, and the precision is greatly reduced, which will inevitably affect the product processing. quality.

Therefore, enterprises must actively introduce processing technology and equipment, strengthen the maintenance and maintenance of advanced equipment, improve the technical level and processing capacity, and ensure the quality of product processing. At the same time, according to the changes in the supply and demand of the stone market, adjust the product structure, develop new stone types and develop marketable stone products, develop the quality and strategy of famous brands, and increase the competitiveness and possession of tombstone products in the domestic and foreign markets. Share.

Fourth, improve the overall quality of the workforce.

At present, the stone industry is still in a labor-intensive industry. The cultural quality of employees in most enterprises is low, some are limited by technical conditions, and they are not very skilled, and will also affect the processing quality of stone products.

Therefore, the competition of talents is also a very important aspect of the stone industry in the future. As enterprises introduce advanced technology and equipment, employees must improve their skills and cultural level, and improve product quality is the key to the survival of enterprises.

We must have a sense of responsibility, a sense of crisis and a sense of urgency to take the quality of tombstones to a new level. In addition, we must introduce the continuous improvement of the high-tech level, increase the demand for professional talents, train the technical and cultural accomplishment of employees, and improve the use of advanced technology and equipment. Therefore, it is an important condition for the rapid development of the Fujian stone industry to require comprehensive improvement of the overall quality of employees.

Fifth, strengthen product quality management; establish a quality assurance system.

Product quality index is one of the most important indicators in business management. It directly reflects the overall image and management level of the company and the basic guarantee for the survival of the company.

Enterprises must put product quality management work on the important agenda. It is necessary to establish a product quality management leading group with the factory manager as the core and the inspector as the member. Each member should go to the processing workshop to check and guide the work from time to time. Even from the selection of stone types in the first process to the completion of the inspection and inspection of the tombstone products, the problem should be corrected immediately. In addition, unqualified products are never shipped out, and they are "digested" within the company as much as possible.

At the same time, do four implementations:

1. Implementation of personnel. After the order is placed in the processing workshop, the inspector is required to take full responsibility for tracking and inspection, and implement it at the level;

2. Implementation of the meeting. If you find the problem, the inspector can't solve it and immediately feedback it. He will hold a product quality analysis meeting to study the solution at any time.

3. Implementation of responsibilities. After a problem occurs, if it is not handled and reflected in a timely manner, it is necessary to investigate the responsibility of the inspector for serious economic losses;

4. Implementation of after-sales service. Due to product quality problems, we cannot deliver on time, we should get in touch with customers as soon as possible, get customer understanding, and take remedial measures to avoid unnecessary losses. As long as the four implementations are carefully implemented and the quality of the products is good, the tombstone claim rate can be controlled to a minimum.

In short, we must increase the propaganda of stone and improve the quality of our products. We must establish quality as the first idea and provide more convenient services for overseas businesses. Adhere to the rules of the market and implement the concept and success is just around the corner.

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