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The shape of French fashion is not too picky, nor is it too much age limit, and it does not make the wearer look like a fashion victim. The basic elements of Parisian fashion are actually conservative. Even in France, it is heartfelt to be dressed as a middle class or as a "very middle class."
There are countless books on French fashion in the market, whether it is the length of the skirt hem, the cutting position of the sleeves or the dark pleat design on the back of the formal jacket, have been thoroughly analyzed repeatedly.
Looking down, the French dressing rules can be summed up in such a few words: dress your man (not for other women), dress like a "middle class", and don't buy anything too fashionable. Many of these brands have been popular for several years. You may know Vanessa Bruno, APC, Zadig & Voltaire or IsabelMarant. Most of them are classic – at least compared to Gareth Pugh's extremely exaggerated women's wear. But the fashionable girls we're trying to emulate—you know, those women who look like casual, well-regulated shawls, and glamorous smoking poses—are always wearing them.
The basic elements of Parisian fashion are actually conservative. Even in France, wearing a very middle class or being praised as "very middle class" will be heartily happy (the other party is not turning around and saying that you are "boring"). Since the credit crisis, sales of black berets have doubled in France – it is clear that fashion France treats the downturn economy with a very serious attitude.
In addition, although these brands are different in some respects, they have a common aesthetic standard. According to the French, the words "biendans sa peau" are literally translated as "contrast with your skin." The French brand's clothes are not too out of shape, nor are they too old-fashioned, and will not make the wearer look like a fashion victim. Then why not go to Gap to buy a classic dress? Because the former clothing, often add some sexy elements on the basis of the classic (this is in line with the dress for men). This explains why Japanese photographers who have worked tirelessly around fashion media are more interested in filming French fashion editors because they are the real fashion makers, not the stars.
So, how to explain the re-popularity of French fashion today? This has a lot to do with the minimalist lines and refined styles unique to its clothing. For a French woman, the worst thing is to be said to be "dressing too truthfully" (indicating that she does not have a natural taste), or more serious, "looks vulgar." But when you put on a loose, elegant jacket with a tailored pair of pants, it's almost impossible to look vulgar. "
One of the founders of the Aimé brand in Notting Hill, London, who included APC, Isabel Marant and Les Prairies de Paris in its ten years, said that “London style sometimes looks very vulgar. You might see something at Hackney. Girls wearing AmericanApparel pink leggings, but such girls will never appear in Paris. French girls prefer to look feminine."
Equally important, these brands have successfully combined the designer's skills with affordable mid-range prices. What you get is a designer dress with an affordable price, and this is in line with our current shopping psychology. Brands like Isabel Marant are best for consumers who are willing to spend £300, but never want to spend £1,000 on a beautiful dress. These brands capture the shopping psychology that women want to look different at the moment, but also tailor the clothes to be too exaggerated.
French costumes may not be as colorful and exaggerated as British high street fashion, but those tops that cost £20, but only wear one season, have gradually lost their appeal. Especially after we have seen a documentary about how garment workers in third world countries work in extremely harsh environments, who else will happily buy a pair of five-pound ballet flats and then complacent?
Not long ago, a colleague asked me if I liked the 19th autumn and winter ready-to-wear show of Givency. A fashionable black tight dress, tailored black trousers and fascinating leather sleeves immediately appeared in my mind. "If you like them," he said, "said you are a woman." It seems that women like the clothes of Givenchy, while men are the opposite. "
This shows that many women in this year are dressing for women. My colleague finally concluded. I think he is talking about the design items that have emerged recently. Those red and purple boots, sandals, socks and shoes, as well as the leather sleeves mentioned above, are all blended. Trendy pieces with a variety of styles and design elements. Men, it seems that they are not obsessed with these multi-element mixtures. Maybe they are too complicated - I mean these new things. It is not easy to figure out how to place them. Don't mention wearing them.
You see, it is a testimony of a man and a woman from different planets. I remember when I interviewed Lanvin designer Alber Elbaz recently, he mentioned that he did not like women dressing for other women. Because in his view, it is more like a contest between the same sex, not to please each other. He may be right, but the struggle between the same sex has been ingrained in women for thousands of years, so even if we don't line up for a pair of Louis Vuitton's Spicy shoes, we can't change much of our physical inferiority.
But I understand what he means. I have to admit that when we buy a dress or shoes, sometimes we just want to see "sisters" (we used to call the female compatriots around us "sisters" to use with the so-called "babes". For confrontation) that is full of envy or jealous eyes. Although this kind of distorted psychology is somewhat inconspicuous, we just can't resist it (or is it only for me that I have been tormented and devastated by fashion shows for a long time, every time I have to ask for a painstaking woman for the dress of the conference?) .
In contrast, it is too easy to please a man. You just wear a beautiful dress and a pair of sensual high heels - not sexy shoes, because men won't become sexy because of that, even if they have a sense of humor, and they are from the hands of a new and sought-after designer - they I will be very happy. Is there any challenge here? It is no wonder that many of the big buyers of custom clothing are women who are covered in veil in front of the public – they can only feel the charm of fashion together in private.
This is not because men do not observe the women's dressing enough or understand enough, but the vision of the two is different. Because men are from Mars, and we are from fashion planets. (Before you are ready to send me a mail, I want to explain, I know that not all women are like this. Some women who live rigorously never care about their dress, except for them. Send an email and tell me that they don't care about fashion.)
Men look at the whole - outlines, colors, clothes are too tight, quality (to some extent) and price tags (to some extent). The women observe... every part of the clothes. Of course, we don't need to prepare two very different wardrobes at the same time to please ourselves, and on the other hand, to ensure that he is happy in your life. There is no conflict for world peace, and it may not be a bad thing to try to coordinate the two. Of course, the best thing is to put on a dress that makes you happy, but in case you are the kind of person you are happy, so I am happy? So, to be honest, dressing is really a solution that can never be solved. Mystery.
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