The population of 1.3 billion is unlikely to evaporate most of the spending power in an instant. Why does the inventory of the factory go to the extent of the warehouse? Does the consumer buy furniture? And what is the point of the industry's inventory? The market impact brought by the "inventory era", "The current market is really too bad to compare with the previous years. Qinhuangdao is the best city in the country. Many brands of national sales champions are in Qinhuangdao, but now Qinhuangdao also No, there are many anti-rental events, and dealers are also running a lot. It is obvious that the market is really bad." A furniture salesperson said. More Suzhou furniture latest information at http:// 30% Graphite Cathode Carbon Block 30% Graphite Block,Low-Carbon Cathode Carbon Block,30% Graphite Cathode Carbon Block,High Quality Graphite Cathode Carbon Block Taigu Tengfei Carbon Co., Ltd. , https://www.tftsgs.com
From the beginning of the year, the most puzzling thing for furniture people is "Where is the spending power of the store?" Many people think that it has a lot to do with real estate, stock market, etc. First, the real estate is sluggish, buying a house, decorating the room. The number of people is also decreasing, and the purchasing power of natural furniture is also declining. Second, when the stock market suddenly rises, many consumers put money into the stock market, further reducing the desire to buy, and the natural furniture sector will also be affected.
Inventory brought by bankruptcy
According to industry sources, the current inventory of the furniture industry has doubled compared with the previous one. The huge inventory has forced the entire industry to enter the stage of selling inventory and selling capacity.
In the industry, especially some large furniture factories require dealers to press two sets of goods, how much to get the goods can not be sold, must follow the rules of the two sets of goods. If the market is good, the dealers naturally do not care about the goods, the goods are not for sale, and they are delivered to the warehouse in time. However, once the market is cold, the dealers will press the goods in the warehouse to become a "burden". Especially if the dealers fail, they need to sell these products at a low price, digest this part of the inventory, and sell the inventory. At the same time, it also digested some of the market purchasing power and grabbed a group of consumers who might buy furniture.
In addition, not all of the sub-brands opened by the factory can sell well. After some new furniture brands are launched, dealers can't buy enough stores in the market without buying them (usually the mid-end brands have to open more than 50 stores, high-end If the brand needs more than 30 stores, the brand will be cut off. However, in the process of launching the market, the furniture that has been produced cannot be piled up in the warehouse because of the brand promotion. The factory must be digested at the fastest speed to Selling at a very low price, in this way, digesting part of the purchasing power.
In addition, there are also stores that face market shocks, especially some local stores that are not well-managed, or chain stores that are joined. The chances of survival are small. In the past few years, the situation of bankruptcy has been serious, and the stores have closed down. All stocks need to be cleared, and sold at a price several times lower than the market before the end of the business period. As a result, the low-price promotions brought about by the collapse of the store indirectly digest a part of the purchasing power.
The digested inventories brought by dealers, factories, and stores have closed down. From the nationwide statistics, a large number of strong inventory activities, it is bound to grab the business of other businesses, dismantling a large part of the market purchasing power, impact on the market, Let the already sluggish market be more sluggish.
Stretch the product line and digest purchasing power
In addition, based on market changes, and most factories follow the example of foreign furniture companies, many furniture factories have lengthened their product lines to become big homes or independent stores. Not only is the furniture factory extending the product line to the outside, the building materials industry is also making a big home, from building materials to furniture, such as: the European side of the cabinet released the "big home strategy" to enter the overall home; the natural floor name For nature home; Sofia's corporate strategy to "custom home" transformation, began to lay out the overall home; Haolaike continues to work in the custom home industry; Tuba rabbit, Qijia.com, SouFun and other sites are also rushing into "big home" industry...
The big homes that cross the border, although deep in the field of furniture, are not long, but at the same time as the big home, such as Tuba rabbit, Qijia network, etc., cut into the market from the perspective of upstream home decoration, once consumers choose Tuba rabbit, Qijia Net, etc., directly consume furniture from the upstream, no need to go to the furniture store to buy furniture, from the upstream to digest most of the purchasing power. In the past, consumers bought building materials and bought furniture. However, after choosing a home improvement company, they consumed building materials and furniture. They also saved the need to go downstream to find furniture. The original oversupply of the furniture market, the purchasing power was even diluted. .
Conclusion
The era of the store! The furniture industry is facing a new situation
The industry's "sales inventory era"