In response to the fact that the actual home recently proposed to push "clear code real prices", industry insiders said that the implementation of "clear code real prices" has no substantive meaning, and businesses can still "black box operations." There are also views that there are many difficulties in marking prices clearly. If there are leading stores and merchants taking the lead, "clearly marked prices" may promote honest transactions and healthy competition in the home furnishing market. Difficult point one: unified pricing is difficult due to low channel control capabilities There are many types of building materials and furniture products, many non-standard products, and multiple sources of supply. After-sales transportation and installation costs also vary by region, it is difficult to form a perfect price system and price supervision means. Even if the manufacturer stipulates a uniform market price, due to the inconsistent product size, the promotional activities of distributors in different regions, and the different operating costs, the final selling price in each region is also different. "In addition to the 'dead price' for promotional activities, most merchants will discount more or less based on rental costs and logistics equipment costs." Liu Xinmin, director of Dongpeng Sanitary Ware Marketing Department, believes that the implementation of "clear price" is not practical and meaningful. The most critical difficulty is that the current products in the building materials market have not formed standards, the operating costs of businesses are not transparent, and manufacturers have insufficient control over the supply channels. Xu Yixuan, chairman of Tao Yilang, also questioned the operability of "clear price". "Different dealers and agents have different input costs, and sales prices will inevitably be different. The" clear code real price "can be implemented starting from the reduction in price differences between regions and the reduction in price changes in various time periods, and gradually realize real price sales." Difficult point two: the industry market is immature "I think it is very difficult for furniture to implement clear prices at real time." Wen Bin, director of Zhida Home Furnishing Brands, said that the domestic furniture market is not mature and homogenization is serious. If you don't work hard on prices, many brands will not survive. However, will clear prices be the trend of the future development of the furniture industry? Wen Bin believes that at least in the short term is unlikely. Compared with more mature industries such as home appliances and department stores, the furniture industry is not yet mature and the industry concentration is low. He introduced that taking home appliances as an example, the industry has produced several giants who can lead the industry towards a more standardized and clear price. "Furniture industry brand concentration is low. Now there are as many as 60,000 furniture companies above the national scale, plus below the scale, there should be nearly 100,000, at least 150,000 brands." Wen Bin lamented, such a huge Industry, management is actually quite difficult. He also told the reporter of Foshan Daily that taking Zhida as an example, manufacturers can only set a uniform retail price for dealers, and the promotion of discounts should be determined according to the needs of dealers. The reporter had previously learned that the price of the Sophia wardrobe in the five districts of Foshan was set by the headquarters, but different stores would have different discounts. Difficult point three: "clear code and real price" can still be operated in secret Wang Linpeng, the president of the actual house, put forward the "clear price" statement, aiming to transfer the energy of the merchant to improve the management level of the mall, the merchant's focus on product quality and the quality of consumer service. Zhong Haizhou, assistant to the chairman of the Board of Directors of the Federal Group, said in an interview with a reporter from Foshan Daily that the current merchants still hold extensive marketing ideas, and most of them promote sales through regular "price wars" and "promotional wars", through cost prices and sales prices. The price difference between them makes huge profits. In addition, large discounts, high cashbacks, shopping mall subsidies, vouchers, buyout prices and other promotional methods have forced merchants to mark imaginary prices in the early stage. However, Liu Xinmin believes that the merchants marked the real price can not contain the "promotional battle" between merchants, the dark box operation may be carried out in disguise. "After the merchants reduce the selling price, without discounts, the promotional gimmick is to give gifts, subsidize cash and other preferential means. Consumers will also choose to buy compared to the degree of preference among brands." Another concern is that merchants will reduce installation, transportation, warranty and other additional services in disguise to reduce operating costs. Difficult point four: consumers have become a habit of "bargaining" It is understood that the complaints against the home improvement and building materials industry in Foshan in recent years have mostly consisted of "wrong goods", but there have been basically no cases of complaints due to price fraud and high prices. "There is no such thing as bargaining in foreign markets. As a mature and well-known brand, it should not be discounted casually. Salesmen should focus on introducing products and providing intimate services." Xu Jinxuan talked about his consumer experience abroad Said. The building materials market first priced false prices, then bargained, and then discounted consumption patterns seem to be consistent with the consumer psychology of many domestic citizens. In fact, some consumers do not like bargaining and will feel uncomfortable because they cannot touch the "price black hole". Peace of mind. Ms. Cen, the relevant person in charge of the Red Star Macalline International Home Furnishing chain for many years, told reporters that many consumers who buy home products report that the transaction price of the product is "bottomless" because they are not experts, so they have to buy the product when they buy it. Than Sanjia, it takes a lot of time and energy. A little comment on "like": @ 许震鸿 (Vice President of the National Chamber of Commerce and Industry Furniture and Decoration Chamber of Commerce): There is no famous brand in the world, no one hundred-year-old store prices are indiscriminately discounted! Our imported brands have no discounts, Chivas, Yazhen has been sold at a net price. The key is that manufacturers must have a brand awareness! We call on the home industry to sell at a bargain price, without any bullying! Establish a price integrity system. @ 陈贤伟 (Vice President of Eagle Brand Ceramics): The results of clear prices can make the retail sales of building materials market significantly increase, large transaction orders will be significantly reduced, the total amount will be reduced in the short term, but in the long run will be achieved The credibility of the market and the sustainable development of the industry are promising. As long as the store dares to raise the flag, the merchant naturally dares to participate. @ æŽæ™¯æ¶› atBeijing: I do n’t want myself to be so tired when it comes to decorating a house, and I have to spend my time at the price of each store. I hope to be like buying an electrical appliance. Just go to the mall and see if the function is suitable for you. Consider Consider that the wallet budget and the price are not equivalent, and then pay the money to carry the bag away, which is more worry-free. @ æµè‹ 1003: Support, what consumers buy is real things. The virtual shopping space will give people a sense of distrust! Micro-bomb": @ 胡艳 力: Difficult. Merchants can settle in multiple stores. If other stores do not follow up, it is easy to cause the entire price to be disordered; many consumers are used to discount sales, and I will not buy without discounts. This is a challenge to the interests of merchants and the control and balance of dealer channels. Without strict supervision and in-place execution, clear prices can easily become publicity stunts. @ å— å±…å£« 12: For so many years, everyone wants to get it, but it is difficult to do it. Besides, whether the rental system can really control the sales terminal prices of merchants, and whether there is an effective way to control this is the key. Micro "recommendations": @Twitch: I think this involves the conflict between the supermarket channels and the stall market channels. This operation puts forward higher requirements for the manufacturer's own channel management control ability and integrity, the requirements of the invoicing system, and the methods and methods of market price supervision. @ 居然 æ¨æ£®: The implementation of clear prices, the price certification system and system management system are the key points. @ 潇然 彧 é™: You can start with big brands first, increase consumer trust in stores and big brands, and then gradually penetrate into second and third-tier products. @dodolphin: â‘ Change the leasing model to direct mode; â‘¡ The clear price is based on the establishment and popularization of product standardization system. Consistent with this foundation and principle, clearly priced prices have to be and can be done at any time. @ 陈 功 (Vice President of Shanghai Xiyingmen International Commercial Chain Enterprise): To promote to the height of the entire industry to promote, it is unrealistic to rely on a certain company in the circulation link to push! Ningbo GDoor automatic revolving doors mainly include two-wing Automatic Revolving Door, three-wing automatic revolving door, four-wing automatic revolving door and all glass automatic revolving door. According to the way the automatic revolving doors revolve, it can be divided into two catalogues: two-wing automatic revolving door and three/four-wing automatic revolving door. Two-wing automatic revolving door combines Automatic Sliding Door and automatic revolving door, satisfying various customer demands. Ningbo GDoor automatic revolving door is ideal for hotels, hospitals, conference centers, exhibitions, office building, etc.. 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Xie Rujuan, Minister of Complaint and Legal Affairs of the Foshan Municipal Consumer Council, told reporters that buying homes and buying ceramic tiles is a normal phenomenon. Many domestic consumers also accept the process of "bargaining".