ground broker,
ground spiral,
anchor,
ground spike for post,
ground spike for brace post
Post Ground Anchor,Fence Post Anchors,Ground Screw Post Anchor,Ground Anchor HeBei Fortune Trade Co.,Ltd. , https://www.gardfence.com
The furniture industry enters the deep water zone challenge period 2012 or reborn in anxiety
What is the Chinese furniture industry? Everyone needs to make their own judgments: Is the Chinese furniture industry really good? Is the problem in the Chinese furniture industry really normal and inevitable in development? If the answer is "yes", why are you still in the middle of the day? If the basic orientation is good, not only is the future, but the prospects are even brighter. Why do you have no confidence in your future? And if the dealer group generally feels bad, then how is the overall good? Worrying. How can the furniture industry, which is covered in utilitarian colors, redeem itself after the speed reduction? Can dealers who can't catch the lifebuoy wait for the market to recover? The challenge from the deep water area is whether the upstream real estate industry is affected by regulation or the sales volume and profit of a single store are diluted. For the merchant, the “result†is more important than the “processâ€. The squared sales volume and profits have declined, and it has begun to declare that the furniture industry has fallen into a “new downturn†– the GDP of the industry is growing, and the output of the dealers’ square meters is negative, and this A trend is difficult to reverse in a short time. In the dealer's view, the furniture industry has come to the deep water area. The deep water area means that the risk is difficult to control. How to drive safely in the deep water area and achieve the goal requires skillful experience. There are also props that need to deal with internal and external shocks. All of the above needs are partially unfamiliar or even completely unfamiliar to most furniture dealers. In the shallow water area where you can “cross the river by feeling the stonesâ€, even if you are strange, you can cross the river. The worst result is wet feet. However, it is already in the deep water period, and it is unfamiliar, which means it is difficult to estimate the risk. The most obvious feature of coming to the deep water area is that “everything is difficult to controlâ€, and once it is out of control, the consequences are unimaginable. Because in the increasingly mature industry, opportunities and space have become less and less. Falling at this stage, in addition to the loss of investment, there is also opportunity cost and time cost. Among the three food chains in the furniture industry: stores, manufacturers and distributors, the dealers with the risk first attack and the weakest risk resistance. Individual dealers' worries If you are a dealer with less than 100,000 yuan in savings, and fight in the first and second-tier markets, according to the industry average data, the unit average monthly rent is 100 yuan, 250 square meters, only one rent. The fee is 25,000 yuan per month. The annual rent is 300,000 yuan. This does not include property management fees, utilities, and staff. Therefore, it is necessary to pay for the sales volume every day. If you are a little unwilling, you will become a "poor egg" and return to the time of "from zero". If the designer uses the furniture, the furniture person must live happily. The rent accounts for 20% of the total sales volume is the critical line. It is necessary to sell 1.5 million yuan for the whole year to barely have a little happiness. If the rent is 200 yuan per square meter, it must be 3 million yuan for a happy annual sales. In 2011, how many dealers achieved such results. In 2012, will it be better than 2011, or worse? There is no doubt that after the investment in the furniture store, there will be only about 100,000 yuan of dealers left. In 2012, you will hang the sword of Damocles that may fall at any time. If you are a dealer who has already saved about 500,000 yuan, the strength in the dealer team should be medium. If there is only one storefront (for example, the above 250 square meters), you can still "support" for a while. If there are two stores, the situation is different. If you don't want to be a little bit, you will be hurt. In this period, you don't have the extra financial resources to replace the brand and follow up on the new store that takes time to cultivate. Because, replacing a brand or opening a new store, 500,000 yuan will be taken up by more than half, and less than half of the remaining, then, with the above-mentioned savings of less than 100,000 yuan dealers have not much difference. And if it is three storefronts, in 2012, you will be brave enough to live every day, every day will involuntarily ask, whether there is a bill in one store, whether there is a bill in the second store, three stores? In 2012, it is possible to have a stable life for a dealer with a reserve of 500,000 yuan, depending on the number of stores and the status of the operation. But one must be clear, you can't afford it, otherwise the day of low tide is when you are "naked." If your savings are more than 1 million yuan, you should be part of the strength group in the furniture industry. Maybe there are 3-5 stores, maybe more. The financial strength and the brands that we cooperate with have not been a problem in 2012. However, it is not excluded that funds will continue to show diminishing possibilities. Cultivating teams and proactive marketing may be able to distance themselves from other dealers this year. Only don't want to toss, carefully expand the store, save the strength is a wise move. Remember, the year of "gambling" has passed, and don't run the concept of "gambling" in the past. Because the win is won by everyone, but many people can't afford it. If you lose, look forward to a comeback, no longer personal efforts and adventurous can do it. Because time has changed and the market environment has changed, the opportunities for competitors and the market to change you have changed. The short-term interests and long-term interests are the most direct and profound textbooks. From the market one after another, the dealers have gradually learned to think, think and think, and the blood of their own or their peers. The test of the lesson and the death, let the dealers gradually become clear: the dealer wants "money way" to have a future. The furniture market has gone from windy days to winds and storms, and the dealers have begun to understand that although they have achieved stage results in the early stage, they are always worried about whether they can continue to create a better marketing situation in the future, or at least It’s OK to keep the current profit status, but who can make it clear! Today, the market is unpredictable, changing with each passing day, and the difference is a thousand miles. Maybe you are not careful, and you can see the silver that is coming to your hand. Although the dealers on the surface do not have a future, but in the depths of their hearts, they are always unable to drive out the worries of whether they can make money in the future. This also proves from another aspect that the dealer always tells the competitors that the competitor has adopted the policy, and therefore requires the manufacturer to provide corresponding measures. The subconscious dealers are worried that they will be beaten by competitors in the future and need more help. At this time, dealers always hope that manufacturers will give greater support, such as support in marketing policies, support on human resources, support on promotions, support on advertising, support on gifts, etc. At this time, dealers request support. The practice cannot hide the fragility of the heart. I hope that the manufacturers can understand and give them a gift in the snow, not only to ensure that they are profitable at the moment, but also to work together to win the future market. What is worrying is that solving these problems is impossible within the existing framework and using existing ideas and practices. Maya prophecy: 2012 night falls, dawn does not come. In fact, the more true implication is that human beings are born again, the old civilization is over, and the new civilization is founded. Reshaping begins with destruction, the crisis is pushing for reform, 2012, reborn in anxiety, this is not just for furniture dealers, is the furniture industry not?