Abrasives, foreign trade SEO, keyword selection is very important

As mentioned in the previous article, "keyword research" is the basis of the SEO foundation of abrasives for foreign trade. Determining the right keywords is the first step in foreign trade SEO and is an essential step. Incorrect keyword selection may lead to failure to do the keywords that you want to do in the future. If you think that the keywords are good, there is no traffic even if they are ranked first. For example, many abrasives and peers use the company's name as a key word is an extremely wrong choice. The choice of keywords is best determined before the website is built. This article will focus on how to choose the right keywords for your website (shop).

List as many business keywords as possible

The purpose of your website is to sell your abrasive products or enhance your brand value. Under this premise, you need to list as many business terms as possible that are more commercially valuable and more popular.

As many keywords as possible. You can first list some words to choose by brainstorming. You can ask yourself a few questions first, such as: What problems can your website solve for users? What keywords do users search for if they encounter these problems? If you are a user, how would you search? Users will search for words and so on when looking for your product, and answer. After that, you should list a lot of keywords.

Keywords must be relevant to their business. That is to say, these keywords must be related to the content of the website. The website needs more than just traffic, but also effective traffic, which can bring in the traffic of the inquiry. If the keyword does not match the content of the website, even if it brings tens of thousands of ips per day, it does not make sense if there is no inquiry. In addition to consuming bandwidth, such traffic has no other effect.

Keywords need to have commercial value. What words have commercial value? In the case of the abrasives industry, the search for the word "diamond structure" certainly has no "diamond price" and is more commercially valuable. Because the main purpose of users searching for "diamond structure" is probably to do academic research; and the search for "diamond price" is most likely the buyer's research work before purchasing, or has been comparing prices, ready to issue an inquiry.

Keywords need to have a certain amount of search. Search in Google and see how many results you can return. There are certainly many pages with certain commercial value keywords, which is a certain degree of competition. If the search result of a keyword is less than 10,000, you don't need to consider optimization, it doesn't make sense.

Filter the listed keywords to find the main keywords

If your site hasn't been created yet, you can first analyze the keywords of competitors that perform well in search engines. Looking at the homepage source files of competitor websites, what keywords are there in keyword tags? Strong competitors should have done a lot of work, and the keywords they target are a good choice.

If your site has been in operation for a while, you can put the keywords found in the first step into Google Adwords for testing, which is also recommended by many search engine experts. Because the keywords that are placed in Google Adwords are actually displayed in search engines, which words are clicked more? After which words are clicked, does the user stay longer? Which words will bring you an inquiry? From the many keywords, you will easily find that about 10% of the keywords meet these characteristics and find them. After screening, as an abrasive tool manufacturer, if you are doing B2B business, there are dozens or dozens of keywords for websites or shops.

Select two or three of these keywords as the main keywords of the website, and lay them on the front page of the website. The main keyword is preferably the most effective keyword, that is, the number of searches is relatively large and the competition is relatively small. This not only ensures sufficient search volume and optimizes the traffic generated after successful, but also considers the feasibility. It is not realistic to just build a corporate website that targets the most popular keywords. For example, a grinding wheel manufacturer, he can not locate the keyword "Grinding Wheel", can start with "Resin Grinding Wheel" or "Metal Cutting Disc".

Keyword expansion based on primary keywords

After determining the main keyword layout on the homepage of the website, the next step is to place the rest of the keywords in Google Adwords on the subpage or feature page.

If you don't use tools, you can start with Google's search suggestions. In the Google search box, enter the main keywords and see what other suggestions Google gives you. These suggestions are all possible for keyword expansion. There is also a search for some relevant search at the bottom of each search result, these are good ways to develop ideas.

You can also think about variations of English words, such as synonyms, related words, shorthand or typo. In the process of the operation of Ai Rui, we found that the English of silicon carbide is not just "Silicon Carbide", it may be "Silica Carbide", "Silicium Carbide", "Silicone Carbide", "SiC", "Silicon Carbid" "Silicon Carbides", "Siliconcarbide", etc. These are things we have not thought of before.

Or add the place name and brand name as an extension of the keyword. For example, the extension of the Arabics can be china abrasives or norton abrasives and so on.

Keyword analysis and layout occupy almost half of the English SEO work tasks and are the top priority. This article only introduces a small part of the keyword selection. If the industry is interested in professional SEOer, you can benefit from the search for relevant documents or browse some SEO blogs and participate in discussions. As for why this article does not involve long tail keywords, the author believes that the abrasives industry itself is a small industry, the "abrasive" with the most keyword search results has only 48 million results, what we do and popular keywords Comparisons are almost always long tail keywords. (Author: Benji, Copyright: love Rui net official blog - sharing Abrasives trade marketing knowledge)