For a long time, there have been many chaos in the building materials and furniture market, especially the original price of the virtual standard (that is, the price of the plateau is first discounted), the price is freely priced (that is, there is no reasonable price), and the coupon promotion (ie, full reduction, full return, etc.) Price games) are prominent problems. As a common promotion method for merchants, they have long plagued consumers. The two sides are more about price games and neglect the real consumption experience process. Therefore, how to build a strict price system like supermarkets and department stores in building materials and furniture stores, and gain consumer trust is a topic that needs urgent solution. Chaos one: the original price of a brand of a virtual standard is 5,999 yuan, which coincides with the store in the store, in order to promote sales with the celebration, the brand temporarily changed the price tag, the original price of 5,999 yuan became 7,999 yuan, Then hang up the "15% discount on the special anniversary of the store", so that the unsuspecting customers thought they had reached a big bargain, and quickly placed orders at the discounts that were difficult to meet. In the home industry, this is one of the usual marketing tactics that many merchants are unaware of each other, that is, first to raise the plateau price and then discount, it is a veritable virtual standard price. Chaos 2: Freely priced to buy furniture and building materials, consumers used to bargain, so the price of goods is very random, the price of a high price allows you to cut enough. Some consumers think that the bargaining level is superb, and the actual final transaction price is far from the bottom line of the merchant. If the designer takes the consumer to purchase the goods, and uses the profit margin between the price tag and the lowest psychological transaction price, the shopping guide can also return the designer through the behind-the-scenes transaction, so that the consumer can make a big head. The emergence of such behind-the-scenes transactions actually stems from the irregularity of the pricing system for household products. Chaos 3: Rebate promotion Every Saturday, Sunday and other holidays, the store will launch a variety of coupons promotion activities, it seems that consumers seem to get benefits, but do not know the doorway is deep. Ms. Wang from Taiyuan had been on the scene. At that time, directed at a promotional advertisement of “2000 yuan for 1,000 yuanâ€, she went to the mall for more than an hour and finally selected a piece of furniture with a price of 4,980 yuan. When the payment was made, the cashier told me only Can return the coupons according to the purchase amount of 4000 yuan, but also go to the service desk far away from the payment desk to receive the coupons with the receipt. After waiting for the team for nearly half an hour, I got two coupons, and I was going to pay for a shoe with a price of 950 yuan. I could buy the ticket and I wouldn’t change the ticket. I had to pay the coupon of 1,000 yuan. Buying is equal to paying 50 yuan more. In order to spend the remaining 1,000 yuan rebate, she had to add some money to buy something that was not needed. Afterwards, she found that even if she did not participate in the return ticket, she could buy a piece of furniture and a shoe cabinet for 4,980 yuan only with the normal discount of the merchant. In fact, no matter how consumers calculate, how to bargain, and ultimately lose. The price traps in the promotion of these building materials and furniture have deeply affected the purchasing confidence of consumers and affected the overall development of the home industry. According to data released by the China Consumers Association, among the more than 10,000 complaints about furniture products received in 2011, 502 cases involved price issues, an increase of 10% over the previous year. Many people in the industry told reporters that if they do not implement the "clear price" of six stores in Beijing, which is similar to the actual home, the casual wind of the price will not be able to be maintained, and the home industry of Taiyuan will not be healthy. ZHITONG PIPE VALVE TECHNOLOGY CO.,LTD , https://www.ztpipevalve.com