Although many people questioned that this design is not "master level", it must be that Emeco's drunkards are not in wine. Let the old Gehry, who has not done furniture design for a long time, reappear at this time, which will more or less reassure customers of the brand. In order to be able to re-energize customers' confidence at the just-concluded, one-week Milan Furniture Fair, many brands invariably found veteran design masters to help out. Relying on the master's handwriting to activate the increasingly calm high-end furniture market is one of the strategies for brands to deal with the financial crisis. For the high-end furniture industry, the global economic crisis has indeed affected the overall environment. When the consumer behavior is more rational and conservative, the high-end furniture market is not as prosperous as before. Many brands are beginning to hope in China's high-end furniture market, but as far as the retail industry is concerned, the resistance in the domestic market after the economic crisis is also obvious. The design furniture flagship store “Design Republicâ€, located at No. 5 on the Bund in Shanghai, is a global concentration of top-level design furniture. It has attracted much attention at home and abroad for more than two years since its establishment. As for the impact of the economic crisis, Ms. Hu Rushan, one of the founders, said: "Everyone is reducing expenditures in the crisis, of course, including furniture costs, but for high-end products, the situation is worse, because they are not necessary. However, the crisis is also a turning point, and whoever can think of an effective response strategy belongs to whom. Faced with challenges, brands should make corresponding strategic adjustments and take a strict view of market changes, and "curious moves" will become their winning points. A brilliant sales plan "China's high-end furniture market is not yet mature. This is mainly due to people's perception of this. While not realizing that these furniture are daily life appliances, they are also works of art that are full of designer's efforts and wisdom. Therefore, the development of the imported high-end furniture market is relatively slow. "Mr. Lin Zhida, the artistic director of the" Space Aesthetics Museum "representing many top furniture brands such as FLOS, believes that" especially after the financial crisis, many people can hardly see home luxury goods. The prospects for consumption have lowered their postures one after another, catering to a market with weak consumption and changing their own routes. " He believes that in such a big environment, there are only two ways to go: one of them is to cater to the mass market and launch activities such as price reductions and discounts; and the other way is to maintain a posture and insist on taking the high-end route unshakable. Most high-end furniture brands have chosen the "insurance" route. However, in order to expand the market share of the brand while keeping the price unchanged, each high-end furniture brand has to make great plans in terms of publicity and sales. Choosing to adhere to the high-end space aesthetic museum, in order to make the brand it represents more concerned in the harsh reality, a series of marketing plans to promote business with culture will soon be launched. In early June of this year, they will hold the "Last Penguin" sculpture art exhibition with the theme of environmental protection. After this exhibition, they will also hold a one-month solo exhibition for Japanese design master Ki Taejun. "These brands have a long history, and the oldest brands have more than a century of life. They have enough experience to cope with the financial turmoil." Mr. Lin is full of confidence in the brands he represents. At the same time, they are still Actively prepare for the establishment of "Space Aesthetics Museum" in other important cities. In addition to inviting Master Gehry, Emeco has another "trick" in order to gain more social attention. Next month, they will send this bench exhibited at the Milan Furniture Fair to the auction house, and all the proceeds will be donated to the Hereditary Disease Disease Foundation (HDF) to set up the Leslie Gehry Brenner Medical Award, Encourage human genetic disease research. Leslie Gehry Brenner, the daughter of designer Gehry, died of uterine cancer last November. For Taiwanese brand "Lishe", which provides products and services ranging from kitchen and bathroom to furniture, diversified product lines are their competitive advantage. Facing the economic crisis, Elysees also adopted moderate promotional activities to stimulate consumption. But this is not the focus of their response to the financial crisis. "First of all, we will spread the risk by opening distribution points. Secondly, under the strategy of diversified products, we will also assist small regional distributors so that they can enter the diversified market from the original single brand market to stimulate them. 'S turnover has increased, "said Zhuang Qiyao, marketing manager of Shanghai Elysees. Help customers to design derivative services As the largest office furniture brand and manufacturer in the United States, Haworth currently faces problems in the office furniture industry. "Now many companies have suspended office reconstruction projects due to the economic downturn, and our sales have been affected," said Frank Rexach, vice president and general manager of Haworth Asia Pacific, Middle East and Latin America. "Of course, the financial crisis brought about Not all is bad news. Many customers are waiting and seeing that they are waiting for office rents to fall back due to the current economic situation. " "Haworth has proposed a series of service strategies. For example, we will provide customers with a longer product warranty period and free fabric replacement for the products they sell. Such measures will be very effective for reducing customer office costs." Frank Rexach said, "Compared to other high-end office furniture brands, Haworth is more fortunate. We have opened independent production and sales departments in Shanghai for 12 years. This has enabled Haworth to establish a solid customer base and have the ability to This difficult time helped these customers and made their office space more efficient. " Also choose the design republic of "Adhere to the high-end line unshakable", and have its own strategy for "getting more new customers while retaining the original customers". "This is a good time to train and maintain customers." Hu Rushan believes that the next step in designing Gonghe is to "optimize management and work efficiency within the company and strengthen services for customers." At the same time, while they will introduce new design brands one after another this year, their first store in Hong Kong is also opening soon.
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High-end furniture is used by masters to activate the market
At the recently ended Milan International Furniture Fair 2009, the famous aluminum furniture manufacturer Emeco exhibited the latest furniture works designed by the famous architect Frank Gehry. Gehry named this one-piece aluminum bench series Tuyomyo, which means "your and mine" in Spanish. For his latest work, Gehry said: "The form I pursue is free and light. It must be a poetic structural form, and it must be a little dangerous."