Xindu phenomenon Furniture dealers " chasing the stars " Xindu become the gathering place of " star endorsements " When I walked into the new capital, my eyes were bright: streets and alleys, high-rise buildings in the square, huge furniture brand advertisements were hung and erected everywhere, and film and television singers were competing to appear here. Here are our well-known furniture brand, "Di good furniture," and "the King", "Golden Tiger", "good scenery" ...... "Play a celebrity, star effect, in favor of untoward attention to achieve brand recognition, this is an effective means to rapidly increase brand awareness." Relevant Xindu District government responsible person, over the years, the government is committed to building the new capital. " "China's Furniture Capital " has issued many preferential policies to encourage economic development. Furniture companies in the district have continued to grow and attracted many entertainment stars. They have spoken for Xindu furniture companies. March 2009, Dicky Cheung endorsement contract "Sunshine Linsen"; in April 2009, Guo Pro endorsement contract "Golden Tiger"; July 2009, Wang Han endorsement contract "Shuangfeng" furniture, Baoguo renew "HOUDY" furniture, Zhang Guoli endorsement "nine days"; October 2009, Yuen Biao signed "famous Shi-kai"; November 2009, Michelle Reis endorsement contract "good view" ...... In recent years, there are nearly 10 new capital furniture enterprises to embark on a star Endorsement road. Industry perspective Stars get together Symbol of maturity of Xindu furniture brand " One after another, celebrities and celebrities entering the ranks of furniture endorsements are actually a symbol of the maturity of Xindu furniture brands, marking that Xindu furniture has entered the ranks of famous products and high-end! " Such comments have reached consensus in the industry. It is understood that after more than 30 years of self-challenge and continuous innovation, Xindu Furniture has moved from small, scattered and chaotic to large-scale and clustered development. Today, Xindu Furniture has occupied more than 60 % of the Chengdu furniture market , Became one of the five largest furniture production bases in the country. At present, Chengdu Furniture Industrial Park has 65 well-known furniture and supporting enterprises such as Good Scenery, Sanye, Haodi Furniture, Xingang Sponge, Dibiao Furniture, etc., which have entered the production and the annual output value has reached 5 billion yuan; the second phase furniture material market has signed a contract 16 companies have settled in the company , with an estimated total investment of 2 billion yuan. The first Haodi household materials market has officially opened. The third phase of the global furniture and building materials CBD has signed investment agreements with 10 companies such as Beijing Dezhongrun, and construction will begin in July with a total construction scale of 5 million m2 . It is expected to be completed in 2013 . After the completion, it will form a complete industrial chain integrating production, study, research, exhibition and sales. Taking home building materials trade wholesale distribution as the leader, it will drive the park from furniture manufacturing to furniture research and development, headquarters economy, and high-end furniture trade development. After the completion, it can realize an annual transaction value of more than 100 billion yuan, and provide employment for 100,000 people. It has become the most complete production and sales base for China's furniture industry with the most complete supporting services in the " western and domestic first-class " . Voice Celebrity temperament integrated into brand connotation Increase brand value The 11th International Furniture Industry Exhibition is currently being held in Xindu District. During this period, the reporter visited the heads of related furniture brands and conducted interviews on topics such as " star endorsement " . Head of Linsen Wood Industry: Let Zhang Weijian endorse Increased brand value Dicky in March 2009 for our portrait endorsement, he shaped the image is very consistent with our "sunshine Linsen" brand connotation, to further enhance the brand value. Since Zhang Weijian's endorsement, our company has launched the " Sunshine Future, Healthy Development " plan, transforming and enhancing the image of each specialty store, investing tens of millions to establish more than 300 Sunshine Linsen core stores and living halls throughout the country , and opening a unified Zhang Weijian Image decoration style, unified brand image and unified business model. Due to the customer's recognition of Zhang Wei's full marriage, he also recognized the company's high-quality products. Since last year, the sales of our company's stores have greatly increased. The products exhibited by our company this time mainly include " Pure Beauty Line " , " Yiyuan Butterfly Love " series of all suite furniture and small rooms, the color is mainly white, symbolizing pure love and clean home, in the hot summer Day gives a fashionable, generous and refreshing feeling. Zhong Wenhua, Chairman of Haodi Furniture: Star endorsement is important Product quality is more important Chen Baoguo, as one of the few powerful movie stars in China, starred in the TV series "Dazhaimen", "Hanwu Emperor" and "Public Security Director", etc., which are popular in the country. Its impact is large. The public image is stable, healthy, positive and atmospheric An influential public figure. Chen Baoguo's endorsement has enhanced Haodi's brand value. Of course, brand promotion cannot rely solely on the halo effect of stars, but more on excellent product quality and corporate publicity. The endorsement of stars plays the role of "the finishing touch " . More furniture consultation, Â All in http://news.gojiaju.com/ Â Â Â Â Â
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