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Innovation upgrades distributed photovoltaic power generation applications to usher in the golden age
The solar photovoltaic industry, a key player in the new energy sector, has experienced rapid growth in recent years. China has maintained the top position in global photovoltaic output for five consecutive years. However, challenges such as product homogenization, overcapacity, and low-price competition have emerged alongside this growth. Additionally, international trade barriers have disrupted China's photovoltaic exports over the past two years, leading to a difficult period for the industry.
When faced with adversity, those who are resilient can not only survive but also thrive. In response to these challenges, Hangzhou’s Economic and Credit Commission emphasized that the city has been pushing for industrial transformation, exploring new markets, and shifting from being pure product suppliers to providing comprehensive services and application solutions.
To support the industry’s development, the State Council issued "Several Opinions on Promoting the Healthy Development of the Photovoltaic Industry" in July this year, setting a target of over 35 million kilowatts of installed photovoltaic capacity by 2015. This policy is expected to bring significant benefits and expansion opportunities for the sector.
In August, the Ministry of Industry and Information Technology released the "Consultation Draft for Photovoltaic Manufacturing Industry," continuing existing supportive policies and laying the groundwork for future development.
Zhejiang Province is also actively working on new policies to guide and promote the growth of the new energy industry.
Industry Status: Leading companies drive innovation, while SMEs flourish
From the first half of 2012 to the same period this year, Hangzhou’s new energy sector, particularly photovoltaics, faced a challenging period marked by intense competition. However, it also became a time of differentiation and innovation, with initial successes emerging from the chaos.
According to officials from the Municipal Economic and Information Commission, positive changes have started to take shape, including improved domestic policies, faster industry restructuring, and a gradual market recovery. Although uncertainties remain, the overall situation has shown improvement. Driven by leading companies, small and medium-sized PV firms have reduced their reliance on subsidies and avoided price wars. The entire industry is now focusing on innovation, introducing new products, and adopting fresh business models. Notably, Hangzhou’s photovoltaic sector has developed strong innovation advantages in areas like components, BIPV applications, and micro-grid systems.
According to Hangzhou Bureau of Statistics, in 2012, the city’s solar energy and other new energy industries achieved a sales value of 18.723 billion yuan and an added value of 4.405 billion yuan. PV module exports reached 419 million U.S. dollars. While European and North American markets saw declines, exports to emerging markets like Africa and Latin America increased. The export market expanded to include 19 countries and regions.
According to data from the city’s ten largest industry offices, the added value of the new energy industry in the first half of this year was 1.822 billion yuan, with the decline rate continuing to shrink—0.3 percentage points lower than in the first quarter.
Despite progress, the new energy industry still faces challenges during its transformation and development phase. “The biggest issue remains financial,†said an official from the Municipal Economic and Information Commission. New energy projects require large investments and long payback periods, and the industry has struggled due to weak demand in sectors like photovoltaics and wind power.
Local support policies for new energy industries in Hangzhou are lagging behind those in other provinces. For example, Jiangsu launched its second round of localized photovoltaic policies last year, and cities like Hefei, Ningbo, and Jiaxing have also introduced their own support measures. Hangzhou is yet to follow suit.
The commission recommends that policies should encourage industry growth, foster cooperation between SMEs and leading enterprises, promote resource integration, and emphasize product differentiation. It also encourages companies to focus on profitability, maintain reasonable debt levels, and prioritize sustainable development.
Road to Transformation: Innovation, Upgrading, and Market Expansion
On August 6th, China and the EU reached an agreement on photovoltaic exports, signaling the end of the era of low-price competition in the European market. Faced with rising costs and limited export volumes, Chinese PV companies are seeking new paths to break through.
According to the Municipal Economic and Information Commission, Hangzhou’s solar photovoltaic industry must pursue innovation, high-end development, and differentiation to overcome current challenges.
Lu Chuan, Vice President of Zhejiang Zhengtai Solar Energy Technology Co., Ltd., noted that while overcapacity is widespread, the photovoltaic industry is especially affected. The company has adjusted its strategy, shifting from component sales to green energy development. It has partnered with the Shanghai Hi-Tech Research Institute to develop OLED technology and established a new energy research institute in Hangzhou. It has also focused on R&D of special integrated photovoltaic wall products and HIT technologies, significantly reducing production costs through refined management.
Chint also diversified its market strategy, shifting from heavy reliance on the EU to expanding into Japan, South Africa, South Korea, India, and the U.S. This move helped the company avoid the worst of the EU’s “double reverse†measures. In 2012, despite industry-wide losses, Chint achieved a sales value of 3.679 billion yuan and a profit of 115 million yuan.
Zhao Yonghong, Secretary General of the Hangzhou Solar Photovoltaic Industry Association, highlighted that many innovative companies in Hangzhou are focusing on niche markets and product segments, moving away from low-price competition and pursuing healthy development. Companies like Chint, Sonny, Heda, and Longxi are leading the way, while smaller firms like Sola Corporation and Tianyu Solar Energy have also found success in specialized markets, such as off-grid solar products for remote areas.
Policy Impact: Distributed Photovoltaic Applications Enter a Decade of Growth
The development of the new energy industry relies heavily on policy support. Currently, the promotion of distributed photovoltaic power generation has become a national priority, offering hope for the industry to overcome its current challenges and enter a new era of growth.
Heda has collected hundreds of distributed photovoltaic projects across the country, with many already connected to the grid in Hangzhou. A favorable policy not only supports enterprises but also brings real benefits to users, driving further development of the new energy sector.
In July, the State Council issued "Several Opinions on Promoting the Healthy Development of the Photovoltaic Industry," known as the "Eight Photovoltaic Countries." It aims to reach over 35 million kilowatts of installed photovoltaic capacity by 2015, shifting the industry toward a decade of growth driven by market applications.
On August 27th, the 50MW distributed photovoltaic application demonstration zone project in Tonglu Economic Development Zone was launched, one of the first 18 national demonstration zones and the largest in the province. The project is led by Hangzhou Zhejiang University Sunny Energy Technology Co., Ltd.
Recently, the National Development and Reform Commission issued a circular promoting the healthy development of the photovoltaic industry through pricing mechanisms. For distributed photovoltaic projects, electricity generation is subsidized at 0.42 yuan per kilowatt-hour.
As national policies continue to be implemented and local support policies are expected soon, Hangzhou’s new energy industry is poised for a major development phase after its transition.