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Innovation upgrades distributed photovoltaic power generation applications to usher in the golden age
The solar photovoltaic industry, a key player in the new energy sector, has experienced rapid growth in recent years. China's photovoltaic output has held the top position globally for five consecutive years. However, challenges such as product homogenization, overcapacity, and low-price competition have emerged alongside this success. In addition, adverse international conditions have led to export restrictions on Chinese photovoltaic products over the past two years, pushing the industry into a difficult phase.
When faced with challenges, resilient individuals not only survive but also grow. As one official from the Hangzhou Economic and Credit Commission stated, "In response to this tough situation, we've focused on upgrading our new energy companies, exploring new markets, and shifting from pure product suppliers to service and application providers."
To support the industry's development, the State Council issued "Several Opinions on Promoting the Healthy Development of the Photovoltaic Industry" in July. It aims to increase total installed photovoltaic capacity to over 35 million kilowatts by 2015, which is expected to bring significant benefits to the sector. In August, the Ministry of Industry and Information Technology released a consultation draft for the photovoltaic manufacturing industry, signaling continued policy support and paving the way for future growth.
Zhejiang province is also working on new policies to guide and boost its new energy industries. The current state of the industry shows that leading companies are driving innovation, while small and medium-sized enterprises are thriving. From 2012 to the first half of this year, Hangzhou's photovoltaic industry went through a challenging period but also saw the emergence of differentiated innovations, reducing the impact of homogenous competition.
According to officials from the Municipal Economic and Information Commission, positive changes have started to take shape. Domestic policies and market demand are showing signs of improvement, and industry restructuring is accelerating. While uncertainties remain, the overall situation has improved. Smaller PV companies are no longer overly dependent on subsidies or price-based competition, and the industry is moving towards innovation and new business models.
In 2012, Hangzhou’s solar energy and other new energy industries generated sales worth 18.723 billion yuan and added 4.405 billion yuan in value. PV module exports reached 419 million U.S. dollars, despite declines in Europe and North America, with rising trends in emerging markets like Africa and Latin America. The city expanded its export markets to include 19 countries and regions.
In the first half of this year, the added value of the new energy industry in Hangzhou reached 1.822 billion yuan, with a narrowing decline compared to the previous quarter. Despite these improvements, the industry still faces financial and policy-related challenges.
"The biggest issue remains financing," said an official from the Municipal Economic and Information Commission. New energy projects require large investments and long payback periods, making it difficult for companies to sustain operations during downturns. Local support policies for the sector have also lagged behind those in other provinces like Jiangsu, where localized photovoltaic support measures were already in place.
To address these issues, officials suggested encouraging industry growth, supporting SMEs in collaborating with leading firms, and promoting resource integration to explore niche markets. Companies should focus on product differentiation, profitability, and sustainable growth rather than just mass production and sales.
Looking ahead, innovation, high-end development, and market diversification are key to the industry's transformation. Companies like Chint and Zhengtai Solar have adjusted their strategies, shifting from component sales to integrated solutions and exploring new markets in Asia, Africa, and the Americas. These efforts have helped them avoid the worst of the industry downturn.
Industry experts believe that the push for distributed photovoltaic applications is a major turning point. With national and local governments prioritizing such initiatives, the sector is expected to see sustained growth. Projects like the 50MW distributed photovoltaic demonstration zone in Tonglu are setting a strong example.
Recent policy updates, including tariff subsidies for distributed photovoltaic power generation, are further boosting the industry. As more supportive policies roll out, Hangzhou's new energy sector is poised for a new wave of development after the transition period.