The trend of door companies forcing their own hardware brands becomes more and more obvious

The hardware lock industry is developing and the market structure is quietly changing. The original hardware store in the traditional hardware market has never been returned. Over the past few years, the hardware store business has become increasingly difficult to do, and after entering 2011, the days are even harder. There are three main reasons for correcting:

First, the country’s macro-control policies have inhibited inflation, controlled overheated economy, and weighed on real estate. The property market has not had any previous enthusiasm. Consumers’ enthusiasm for home purchase quickly faded, and hardware door locks are closely related to real estate. There are more and more wait-and-seeers. They do not renovate if they do not buy a house. They do not buy hardware if they do not renovate.

Second, the real estate companies launched refined decoration, in order to save costs, directly from the manufacturers purchase, rather than the traditional hardware market getting goods.

Third, the brand awareness of the gate manufacturers is becoming stronger and stronger, gradually playing out their own brand hardware door locks, bypassing the traditional hardware market, and direct OEM from the hardware factory. Therefore, the hardware stores in the traditional market are more and more difficult to do. On the contrary, the sales of hardware and locks have become increasingly popular in the monopoly shops of the factory. After the consumer buys a door, you can buy hardware and finish one-stop shopping. This kind of shop can also provide locks and hinge openings that are both accurate and quick, and therefore may gradually replace the traditional hardware monopoly.

According to Kaikai Wood Industry Analysis, now the door factory and hardware support have the following three forms: First, only sell the door, regardless of hardware, hardware provided by the store's stores in accordance with the needs of customers; second, selling, Hardware is not mandatory, if the customer has the need to match the hardware; Third, the mandatory hardware distribution, the factory will open the door hole, their own brand of the door must be equipped with their own brand of hardware.

With the development of door companies and the establishment of brands, the trend of mandatory hardware matching with their own brands has become increasingly evident. The uneven quality of the hardware market locks and hinges will eventually lead to problems with installing the door in the consumer's home. Persons responsible for product installation and maintenance of Feiyu Doors and Windows said: “If the selected hinges are of poor quality, with large gaps and looseness, after the door is installed, the doors will droop, the doors will not be smooth when opening and closing, and the end customers will complain. The quality of the door is not good, not the quality of the complaint hardware is not good. This will affect the brand image of the door company."

It is the inevitable trend for the door companies to develop the hardware of their own brands with their own brands, and it is also the only choice. In order to make their own brands bigger and stronger, the factory must implement standardized and standardized management. Each lock requires an opening, and there may be hundreds of types of openings. As many samples are placed in the workshop, it is inevitable that they will be crowned and crowned. Once there is a deviation in the openings, the entire door will be scrapped and the loss will be too great.