China's smart lock industry development nine major trends!

In 2017, China's smart lock industry developed rapidly. The scale of the industry reached a scale of nearly 10 billion yuan for the first time. Production and sales increased by more than 100% year-on-year in 2016. Both the industry scale and the company scale have a very good development trend. Then in 2018, what new trends will emerge in China's smart lock industry?

First, as the penetration rate increases, there will be blowouts in the industry.

From the 2017 survey, we found that in the better East China and South China regions where smart lock sales are done, the popularity of smart locks is also about 5 percent, and even lower regions are less than 2 percent. The level is about 3%. Although the development is rapid, the penetration rate is still at a low level.

In 2018, with the continuous maturation of smart lock industry market education, consumer acceptance of smart products continues to increase, industry promotion efforts continue to increase, and the penetration rate of smart lock industry will increase substantially. It will exceed 100%, and with the increase in popularity, the smart lock industry will usher in a new outbreak.

In 2018, the growth rate of the smart lock industry will be no less than 50% at least, or it will reach a scale of more than 12 million sets and even double expectations.

Second, consumer brands will emerge.

After nearly two decades of market cultivation, the smart lock industry already has a healthy base of consumer brands in 2018: a large number of consumer-side promotion rather than industry-wide promotion, single-item sales volume begins to exceed the sales volume of accessories, and brand promotion. More and more efforts are made to develop new products for the needs of consumers.

Therefore, with the further increase in marketing efforts, more and more companies will pay more attention to brand development and consumer demand. Consumer brands will rise from 2018. If this trend develops, the future smart lock industry will As the world of consumer brands, the development space of "industry brands" will be further squeezed.

Third, cross-industry collaboration will be widespread.

In fact, this sign has already appeared in 2017. By the end of 2017, home appliance companies: Haier, TCL, Skyworth, Midea, Rongshida, Konka, Philip, Panasonic, etc., technology companies: ZTE, Lenovo, 360, Violet, Hammer, etc. Giant companies across industries have entered the smart lock industry.

However, in 2018, there will be more foreign companies entering, and the degree of entry will be deeper and deeper, and even the possibility of cross-industry mergers and acquisitions. Therefore, the year 2018 will be the true beginning year for the smart lock industry.

It's not only Lien Heng: It has entered or borrowed from other industries (in the tens of millions of dollars); it is likely that there will be mergers and acquisitions: industrial mergers and acquisitions will also occur from time to time, and this merger is likely to be a merger between giant companies. This will increase the scale of the company. Although monopoly companies will not be easy to appear, the proportion will also be greatly increased. We will wait and see where the cross-industry mergers and acquisitions will begin in 2018.

Fourth, the degree of industrial concentration will be higher and higher.

It is precisely because of the development of vertical integration that the advantages of giants will become more and more obvious, and the industrial concentration in 2018 will be further improved compared to that of 2017.

According to the development trend at the beginning of the year, the future smart lock industry TOP20 may be re-engraved into TOP10, and smart lock manufacturers entering the TOP10 will use their own resources, markets, funds, talents and other advantages, and occupy a large number of markets and attack the city.

If we proceed according to the current development trend, we expect that by the end of 2018, the market share of TOP10 companies will reach 40-50%, which will have a significant increase compared to the same period in 2017. At the same time, the growth rate of production and sales of giant companies will also be increased. Will far exceed the industry average.

V. The trend of Internetization and integration into the AI ​​industry is obvious.

With the rapid development of the Internet industry, the trend of Internetization in China's smart lock industry will also be irreversible. In particular, the remote management of smart lock products based on mobile Internet, and the collaboration with other products will be strengthened.

At the same time, with the further optimization of AI technology, and the effective control of popularity and cost, the AI ​​of the smart home industry and the AI ​​trend of smart lock products will also be reflected in 2018.

The smart lock industry is expected to truly appear purely Internet-based, AI-enabled smart lock products in 2018, and such products will become one of the smart lock mainstream products in the future, especially as a large number of giant technology companies enter smart locks. In industry, this trend will be strengthened.

Sixth, safety, convenience, and application will become mainstream products.

In the final analysis, smart lock products are upgrading products of mechanical locks, and are security products that further improve the performance of security lock products. They are people's privacy and security protection.

Therefore, its security will be further strengthened in 2018. At the same time, the definition of security will also be transformed from passive protection to active defense. Secondly, convenient usability will also become one of the mainstream products in 2018. Anti-human products will be rejected by consumers;

At the same time, applicability, especially for hardware and software, will be greatly appreciated by consumers. Future smart locks will be highly sought after by consumers in terms of product safety, convenience, application, and aesthetics.

Seventh, consumer group customization products are becoming more and more popular.

In 2018, “a lock to sell the world” will become history, and customized products of consumer groups will appear more and more in the market, especially the specific function or group attribute designed for a specific consumer group will be Get great attention and welcome for the consumer groups.

Universal products and functions will be easily lost in the price war. Products with strong targeted or more obvious consumer characteristics will have a greater chance of becoming “explosive” products.

Therefore, in the future, the "wholesale" and even the "wonderful side" of the "festival" will hardly occupy the mainstream of the industry. Consumer groups will become one of the important weather indicators for technology, technology, marketing and even production.

Eight, online and offline integration will make buying more convenient.

With the rapid development of “new retail” and the increasing popularity of the mobile Internet, the convergence trend between offline and online will become more and more obvious, and the market space for online, offline, homogeneous, same-standard and same-price will become more and more. Large, but also more and more accepted by the market consumers, even if the conditions permit, new business models will hatch, but the scale and size may be very large.

Moreover, as the "new retail" continues to deepen, online and offline will be combined to enjoy their own traffic, passenger flow and technical benefits, while consumers will be more and more convenient in the purchase and enjoyment of product services. The smart lock industry is expected to complete most of the online and offline integration in mainstream channels within the next few years.

Nine, there will be a professional team in market services.

The specialization of market services has been reflected in the smart lock industry in the past few years. Several smart locks have been installed on the after-sales platform, and the feedback effect is still in line with the law of industrial development.

However, in 2018, with the further expansion of the industry, consumers are increasingly demanding and it is expected that the smart lock industry will have a professional service team.

This profession is not only specialized in installation, but also forms a standardized, professional, and process-oriented professional approach that will change the simple mode of loose orders and services, even within the next two years. With the further expansion, it is possible that there will be a nationwide professional service team.