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Danyang saw blade finds the right position to broaden the market's rapid development
Jiangsu Danyang, known as the "Hometown of Chinese Saw Blades," is home to nearly 100 companies engaged in the production and operation of various types of saw blades. The hardware tools industry serves as a core pillar of the local economy, with an annual output value reaching nearly 2 billion yuan. The region accounts for about one-third of the country's total saw blade production, and its exports make up almost half of China’s overall saw blade exports.
Despite challenges brought on by global economic downturns, Danyang’s saw blade manufacturers have actively expanded into emerging markets such as Russia, India, and Brazil by shifting their marketing strategies. They have moved away from simply focusing on quantity and instead emphasized improving product quality and standards. This shift has allowed them to maintain steady growth even during tough times. In 2012, the industry was expected to generate sales over 2 billion yuan and export revenue exceeding 250 million US dollars.
For many years, Danyang’s saw blade products were mostly mid-to-low-end, which limited their market competitiveness due to low technological content and stagnant pricing. Faced with these difficulties, the industry conducted in-depth research and discussions, ultimately developing a new strategy focused on innovation and brand building to drive sustainable development.
To adapt, the industry began restructuring its product lines, moving from low-end to high-end manufacturing, enhancing product positioning, and boosting competitiveness. It also reorganized its workforce by recruiting skilled professionals and cultivating innovative talent. Additionally, it upgraded its equipment and improved production processes, eliminating outdated technologies.
In terms of business operations, companies shifted toward internal and external integration. While the international market had always been the main sales channel, the slowdown in foreign demand forced them to focus more on the domestic market as well. By maintaining a balanced approach, they ensured continued stability and growth.
Product upgrades and branding became central to the industry’s strategy. Although there are numerous models available, few are recognized as strong brands. To address this, companies invested in R&D, developed new products, and aimed to elevate their offerings from basic tools to branded items.
Technical support and collaboration also played a key role. Local authorities, such as the Jiangsu Zhenjiang Inspection and Quarantine Bureau, provided guidance to help manufacturers establish quality management systems and comply with international standards. Meanwhile, companies formed alliances to create a more cohesive industrial cluster, promoting long-term, sustainable development. Through cooperation and innovation, Danyang continues to strengthen its position as a leading hub for saw blade manufacturing in China.