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Danyang saw blade finds the right position to broaden the market's rapid development
Jiangsu Danyang, known as the "Hometown of Chinese Saw Blades," is home to nearly 100 companies engaged in the production and operation of various types of saw blades. Hardware tools are a key industry in the region, with an annual output value of almost 2 billion yuan, accounting for one-third of the national saw blade production. Moreover, the export volume of Danyang's saw blades represents nearly half of the country's total exports in this sector.
Despite challenges brought by the global financial crisis, local saw blade manufacturers have actively explored new markets such as Russia, India, and Brazil by shifting their marketing strategies. They have moved away from simply focusing on quantity and instead concentrated on improving product quality and standards. This shift has allowed them to maintain steady growth even in difficult economic conditions. In 2012, the industry was expected to achieve sales exceeding 2 billion yuan and generate over 250 million U.S. dollars in export revenue.
For a long time, Danyang's saw blade products were mostly in the mid-to-low range. Due to low technological content, product prices remained stagnant, and market competitiveness was weak. Faced with these challenges, the industry conducted in-depth research and discussions, ultimately formulating a development strategy that emphasized innovation and brand building to drive sustainable growth.
To achieve this, the industry focused on adjusting its product structure and pursuing technological innovation. First, it shifted from producing low-end products to high-end ones, enhancing product positioning and competitiveness. Second, it restructured its workforce by hiring skilled professionals and cultivating innovative talent. Third, it upgraded its production equipment and improved manufacturing processes, eliminating outdated technologies.
In addition, the industry adjusted its business model, adopting a strategy of internal and external integration. While previously relying heavily on international markets, especially in Europe and the U.S., where demand was stable, the slowdown in foreign markets led to a drop in orders. To counter this, companies began to strengthen their presence in the domestic market, taking a balanced approach to both international and local sales.
Another key focus was product upgrades and the promotion of brand economy. Although there are many models and types of saw blades produced in Danyang, few are recognized as strong brands. As a result, market competitiveness and pricing power were limited. To address this, companies started developing new products and actively working on branding, aiming to move from simple manufacturing to brand-driven growth.
To further enhance competitiveness, technical guidance was strengthened. The Jiangsu Zhenjiang Inspection and Quarantine Bureau provided support to saw blade manufacturers by helping them establish quality management systems and offering compliance guidelines. This helped improve product quality and strengthen their position in the international market. Meanwhile, companies formed strategic alliances, adopting an intensive development path. Through cooperation and collaboration, they created a flexible industrial cluster, enabling product extension and promoting the healthy and sustainable development of the saw blade industry.